Taylor Swift Just Gave a Masterclass in Change Management

What if I told you Taylor Swift is a change management mastermind, not just a mastermind of planting Easter Eggs?

In this episode of Leading Change - Change in the Wild, I break down how Taylor (and her comms team) executed one of the clearest, boldest change communication strategies we’ve seen in years.

From buying back her masters to not re-recording Reputation, Swift didn’t just pivot. She brought her fans with her. I’ll show you how her announcement mirrors my 4P Vision Framework (Purpose, People, Process, Participation) and what leaders can learn from her messaging strategy.

Are you managing a team through change? Hit play and let Taylor Swift show you how it's done.